Trade Me: The Inside Story

Phamtom House Books Ltd, Wellington, 2010. Multiple copies, please enquire as to condition (may have faded spine).

Few companies have captured the hearts and minds of New Zealanders like Trade Me. Originally built on a borrowed laptop by university drop-out Sam Morgan, Trade Me has changed the face of retailing in New Zealand. Destroying newspapers' classifieds businesses, car and property dealers, and partnering with select websites and companies, the company then went on to be sold for a staggering $750 million to Fairfax. Trade Me has become part of our local vernacular and also the number one force on the New Zealand internet with some 2.5 million Kiwis listed as members.