Battling Big Business: Countering Greenwash, Infiltration and Other Forms of Corporate Bullying

Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example. The Greenpeace campaign that opposed the sinking of this former oil drilling platform in the sea was a stunning success. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products is another. As more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their 'enemies' - and how groups and individuals can fight back.

Foreword by Naomi Klein