Punished by Rewards - The Trouble with Gold Stars, Incentive Plans, A's, Praise and Other Bribes

Alfie Kohn challenges our reliance on carrot-and-stick psychology in this provocative indictment of rewards at home, at school, and at work. Our basic strategy for raising children, teaching students, and managing workers can be summed up in six words: `Do this and you'll get that.' But programmes that use rewards to change people's behaviour are ineffective in the long run.