Cover
The Medici Effect - What Elephants and Epidemics Can Teach Us About Innovation - Johansson, Frans

The Medici Effect - What Elephants and Epidemics Can Teach Us About Innovation

Author
Johansson, Frans
Price
NZ$20.00
Stock
1
Variations
Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Johansson?s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations...

Format
Second hand Paperback
ISBN
9781422102824
Catalog
SKU
55614

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