Cook's Tours

COOK'S TOURS presents a light-hearted but complete and informational picture of the evolution of popular travel from 1850 to the present day.

It shows how the marketing of travel in the early days of exhortation of workers to claim their right to holidays has progressed to toady's sophisticated promotion of the temptations of foreign holidays.

It also examines the business aspects of travel from its aspects of travel from its beginnings in the hands of enthusiastic amateurs to its present-day status as an industry attracting the financial backing of banks and business houses and the support of governments.