Cover
No cover available.

Real-Time Marketing and PR - How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

Author
Scott, David Meerman
Price
NZ$30.00
Stock
1
Variations
Description

John Wiley and Sons, Inc., Hoboken, New Jersey, 2011. Minor wear to dustjacket extremities, otherwise good secondhand condition.

Launch effective real?time communications to win in today?s always?on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it?s when businesses see an opportunity and are the first to act on it. In this eye?opening follow?up to The New Rules of Marketing and PR , a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real?time era.

Format
Second hand Hardback
ISBN
9780470645956
Catalog
SKU
124918

TO SUM IT UP...

  • Arty Bees Books is Wellington's largest independent seller of new and used books.
  • Shop online and pay by credit card or bank deposit.
  • Send us a book query if you can't find what you're looking for.