Greenwash: Big Brands and Carbon Scams

Black Inc. Books, 2012. Good second-hand condition.

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?

Toyota reckons Mother Nature drives a Prius, Ford wants us to Join the Green Revolution, and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.

But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate fa ade - and what he finds will startle you.

Nothing is sacred and no one is safe from scrutiny in this expos of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.