Inside Apple - The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Jobs to transform Apple into the world's largest company by 2011, inspiring a cult-like following for its unusually small collection of products. Lashinsky provides readers with penetrating insights on leadership and innovation, based on numerous interviews. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career or creative endeavour...