Innovation and Entrepreneurship - New Zealand Case Series 2

Innovation and entrepreneurship are at the heart of doing business in New Zealand. In a country dominated by small and medium enterprises, it is the ability of New Zealanders to actively create new business opportunities that is reshaping our economic life. Increasingly the New Zealand government has focused on the entrepreneur - the one who createsand grows an enterprise - and on innovation as key sources of wealth creation. In this second series of New Zealand business case studies, an outstanding team of authors present 18 case studies of innovation and entrepreneurship in New Zealand business. The cases range from retailers such as Whitcoulls and the Warehouse, social entrepreneurs such as Trade Aid and Consumer NZ, state owned enterprises such as Landcorp and Industrial Research Ltd, and tourism businesses such as Mt Cavendish Gondola Company Ltd and Navigator Tours. The book is organized into four sections: early stage venturing; development and growth; transformation; and social enterprise. Throughout, the authors tackle key questions about innovation and entrepreneurship in New Zealand. What triggers innovation and entrepreneurship? How do entrepreneurs spot opportunities and develop business models? How are old companies revitalized? How do we blend our cultural ethos with our commercial ambition?