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The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

Author
Hine, Thomas
Price
NZ$18.00
Stock
1
Variations
Description

Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka.

Ranging from ancient Mesopotamia to Madison Avenue, from Aunt Jemima to Madonna, from Marlboros to McDonald's, Thomas Hine surveys packaging throughout history, exploring how advances in bottles, cans, and boxes have remade products, stores, and modern life. A package is a protector, a friend, and, ultimately, a piece of trash.

Format
Second hand Paperback
ISBN
9780316365468
Catalog
SKU
32532

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