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Disruption - Overturning Conventions and Shaking Up the Marketplace

Author
Dru, Jean-Marie
Price
NZ$30.00
Stock
1
Variations
Description

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it? . . . Probably not - unless, of course you're already familiar with the principles spelled out in Disruption.

Format
Second hand Hardback
ISBN
0471165654
Catalog
SKU
11515

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