How to Survive and Win with the Media - A Self-Defence Course for Interviewees

Presenting a credible image is vital in today's business world as more and more people suddenly find themselves in demand as a source of media information. Lack of preparation and media knowledge has resulted in more than one high-profile business identity causing damage to their personal or company image. Judy Callingham has been involved with all areas of the media for over 30 years. She has had a wide range of experience as an interviewer, newsreader, presenter, weathercaster, current affairs reporter and producer on both radio and television. She is currently Chair of the Board of the NZ Academy of Film and Television This book provides prospective interviewees with the information and skills necessary to effectively handle any approach from the media. This handbook takes the reader through the whole experience of being interviewed, from initial media contact right through to the interview 'aftermath'. The entire process is covered for radio, television and the press. Also covered is the right to say 'No', which deals with when to refuse, and the possible effects of refusal. Each chapter has a concise summary, outlining important points to remember when being interviewed.