Disruption - Overturning Conventions and Shaking Up the Marketplace

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it? . . . Probably not - unless, of course you're already familiar with the principles spelled out in Disruption.