Predictably Irrational: The Hidden Forces That Shape Our Decisions

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing your romantic partner, Ariely explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world - one small decision at a time.